August 10, 2014
Tight deadlines could not have been any tighter. The Waffle SG was looking at integrating their mascot into their “Hunt. Snap. Win” contest and whether we can offer a seamless integration between their contest information and having the Instagram element with their mascot.
Participants will be hunting around Bugis Junction for The Waffle SG’s mascot. Its the first time ever that it’s here in Singapore. We placed several fun elements and a “close” replica of Instagram’s layout to allow easy identification of the contest procedures for consumers and foodaholics participants.
At the same time, we stuck to the corporate colors to keep the branding consistent.